03 January 2014
How to write headlines that work well with Google | #PR #ContentMarketing
When a press release, blog post, or article is indexed by Google and shows up in search results, the maximum character count runs between 65 and 80 characters (including spaces) before being cut off. Some rich snippets might show more, some less.
Always plan for the low end, just in case. The actual length is determined by pixel size and total width, rather than a specific character count. (Newspaper headline writers quickly learn that the lowercase letters f, i, j, l, r, and t take up less space than other letters, especially m and w.)
Write headlines that work in both the long and the short versions. A study showed that 80 percent of press release headlines were too long. Avoid making this common mistake.
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