Here's how folks consume news in the post-modern world

From PRSA Tactics:

This constant stream of new, easily-digestible content inundating readers online is facilitating a more serendipitous, random approach to finding information. As people move from the artifact to the screen, they no longer experience content as something structured with a beginning, middle and end.

“There’s a distinction when people are consuming news,” said Rob Malda, chief strategist and editor-at-large for WaPoLabs. “There’s two ways of going at it. One is, ‘I got five minutes,’ and [the other] is, ‘I got this thing.’ If I’ve got this thing, I want to go through it beginning to end. If I’ve got five minutes, I’ve got five minutes.”