Tips for the brand journalist: How do your headlines score in emotional value?

04 July 2012

Jeff Bullas at Ragan's reviews an online tool that measures the emotional marketing value of your headlines.

About my experience

I've written copy or created content for:

• 7-Eleven. Inc.

• ABC Radio Networks

• Black-Eyed Pea Restaurants

• Carrier Air-Conditioning (North Texas)

• Cellular One

• Church’s Chicken

• Dallas Business Journal

• Dallas Center for the Performing Arts Foundation

• Dallas Cowboys Radio Network

• Fina Gasoline (Alon USA)

• Harte-Hanks Newspapers

• H-E-B Central Market

• Integrative Center for Homeland Security

• National Center for Foreign Animal and Zoonotic Disease Defense

• Settlement Capital Corp.

• Sports Business Journal

• Sports Business Daily

• Texas A&M University

• Texas A&M Veterinary Medical Diagnostic Laboratory

• Worrell Newspapers

• Zale Corp.

Tips for the brand journalist