Great content is:
- Educational (or entertaining). You come away wiser or with your cares temporarily melted away.
- Empowering. Great content is more than just actionable, it empowers you to do something you couldn’t have done before.
- Emotional. It makes you feel something, not just know something.
- Respectful of your time. It accomplishes the above without dragging on.
06 September 2013
4 common traits of great content
From B2B Digital Marketing:
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