Tips for the brand journalist: How to make your copy more efficient to write, edit, read and optimize

How to make your copy to write, edit, read and optimize from Rusty Cawley

About my experience

I've written copy or created content for:

• 7-Eleven. Inc.

• ABC Radio Networks

• Black-Eyed Pea Restaurants

• Carrier Air-Conditioning (North Texas)

• Cellular One

• Church’s Chicken

• Dallas Business Journal

• Dallas Center for the Performing Arts Foundation

• Dallas Cowboys Radio Network

• Fina Gasoline (Alon USA)

• Harte-Hanks Newspapers

• H-E-B Central Market

• Integrative Center for Homeland Security

• National Center for Foreign Animal and Zoonotic Disease Defense

• Settlement Capital Corp.

• Sports Business Journal

• Sports Business Daily

• Texas A&M University

• Texas A&M Veterinary Medical Diagnostic Laboratory

• Worrell Newspapers

• Zale Corp.

Tips for the brand journalist