Frank Strong at Vocus says clips still count. And he's probably right. But it's a mistake for publicists to remain hostages to the whims of reporters and editors. Social media make every company a news outlet. For the mojo publicist, the priority is on generating news for social distribution to the folks who matter most and care most: stakeholders. If that effort occasionally results in a press clip or two, so much the better.
No comments:
Post a Comment