19 June 2012

Researchers develop algorithm to predict popularity of news tweets

According to one algorithm, this June 8 Twitter message from The New York Times might be the perfect news tweet: “Apple Buddies Up With Cheaper Wireless Partners for iPhone.” As the website for The Atlantic reports, recent research suggests that people are more likely to share news on social media when it’s expressed in straightforward language, comes from a credible source, and features a well-known name or brand.

via www.prsa.org

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