4 tips for more effective storytelling

From Kathy Oneto at Fast Company:

Some tips on storytelling can be found from research consultancy Latitude, which recently released part one of its study, “The Future of Storytelling,” which identifies trends and audience attitudes about content. The tips Latitude provides on telling stories are the following:

1. IMMERSION--Create an immersive experience through content that is delivered in multi-media and that is multi-sensory;
2. INTERACTIVITY--Allow the consumer to become a part of it;
3. INTEGRATION--Ensure there is coherence across the many touchpoints; and
4. IMPACT--Make it lead to action