How to create content through crowdsourcing
Brands like The Huffington Post and American Express OPEN Forum grew exponentially thanks to crowdsourcing. Both tapped into the crowd of industry experts and invited them to write free content for the websites. In exchange, writers received free links back to their own sites and an opportunity to get in front of larger audiences than they could reach on their own.
You can do the same thing by inviting customers, authors, business partners, and anyone else who could benefit from free cross-promotion or simply would enjoy having a place to publish their opinions online to write content for your business blog. ...
Keep in mind, content can come in many forms, including reviews, comments, images, video, and more.
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