17 April 2014

'Readers first!': a new definition of Search Engine Optimization


I ask “What is search engine optimization?” often when I give talks. Most of the time I get stares in response. Some people try but give up soon enough. What would you answer? Tell me in the comments BEFORE reading on. 
I have a new definition for the term: 
Search Engine Optimization is creating good content on a web site in the form of pages and posts that real people want to read, which satisfies the query AND can be found by a search engine. In that order. Readers first!

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