Why you learned everything you need to know about storytelling from Cinderella

Sean D'Souze at Copyblogger uses the story of Cinderella to illustrate how to write a a story that your audiences will actually read and remember:

If we examine the Cinderella story closely we see three basic elements …

1. The sequence
2. The suspense
3. The roller coaster

I argue that these same elements exist in every great story, and that it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there.

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