Why you should optimize your site for both search engines and mobile devices

Matthew Young writes on the Bruce Clay Inc blog:

A recent study on mobile search activity showed that 1 in 3 mobile queries are local, and after looking up local business on a smartphone, 61 percent of users called a business and 59 percent actually visited a business. 

Other telling statistics from the report include:

• 79 percent of smartphone users use their smartphones to help with shopping.
• 71 percent of smartphone users that see TV, press or online ad, do a mobile search for more information, but 79 percent of large online advertisers still do not have a mobile optimized site.

There is marketing power in these statistics and even Google is getting on board mobile SEO in a big way. It doesn’t take much reading between the lines to know that if Google is an advocate, then we should be too.