21 November 2012

4 things that decide if your Facebook post shows up in a news feed

Josh Constine at TechCrunch says Facebook now looks at four factors to determine if any given post will show up in any given news feed:

  1. If you interacted with an author’s posts before: If you Like every post by a Page that Facebook shows you, it will show you more from that Page.
  2. Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post.
  3. Your interaction with posts of the same type in the past: If you always Like photos, there’s a better chance you’ll see a photo posted by a Page.
  4. If that specific post has received complaints by other users who have seen it, or the Page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012,

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