When I speak with executives around the world about social media and business, many think of their kids' (or grandkids') Facebook or the Twitter silliness they hear about on television. ... When I ask the same executives about "real-time communications with customers" they lean forward and want to know more. These are the same people who dismiss Twitter. When I talk about "real-time media" they understand that it is important for their business.
Makes sense to me.
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