Ireland’s national television and radio broadcaster, RT, has developed and is about to pilot a new acquisition model for mobile journalism that uses Avid Studio for iPad. By deploying a mobile journalist kit, which includes a microphone, iPhone, iPad and downloadable apps, RTjournalists in the field are able to produce broadcast-quality footage, edit it to a professional standard and then send it straight to air – at a glance making.
This particular set of experiments was something that the digital leadership at the Times was very hot about when we started, and there’s been many turns of the screw since then. … Clearly, hyperlocal is not what the New York Times’ business is about. … I think the New York Times should not be investing a lot of editorial energy in hyperlocal in New York City.Schachter: ‘Hyperlocal is not what the New York Times’ business is about’ | Poynter
Through our Syndicaster platform, which is used by a third of U.S. network television affiliates and 200 newspapers, clips from the conference were edited, titled, tagged, published and shared through social networks by our trusty community manager, Robert Cabral, working on his desktop.
“Robert kept an eye on the live stream and jumped into action when speakers shared newsworthy or instructive nuggets,” said Critical Mention President Dave Armon, who spoke at the conference and was in contact with Cabral through live Gmail chat throughout the two days. “Our objective was to demonstrate to attendees that their organizations and clients could generate a steady stream of credible content, in video, without a heavy technical, monetary or personnel investment.”
One feature of Syndicaster is speech-to-text software that converts a speaker’s remarks into a searchable, SEO-friendly text file in real-time. This allowed Cabral to locate relevant content without having to review long segments of video.
... mobile technology is important because it has the furthest reach. Whether it’s an urban/rural divide, old/young divide, rich/poor divide or one country divided from another country, mobile devices are the only tools that can bridge all of them.
“Everybody on both sides of those divides have mobile devices,” (former Nebraska dean of journalism Gary) Kebbel said. “So if you want to create the opportunity for the most people in the world to be in the same conversation, you have to do it with a mobile device.”
To earn customer attention isn’t a switch that toggles on and off. It is a state of perpetual engagement. The blaring noise that customers continually experience has forced them to adapt. Second nature acts as a defense mechanism to tune out the constant barrage of marketing messages and clever campaigns. Awareness at the top of the funnel is elusive but never more important.
I’ve noticed that it’s not the social media sites themselves that clients have a difficult time mastering, it’s figuring out what to say once they get there.
They’re excited to have a new platform to talk to their customers and to be part of this ever-growing social conversation, but they’re lacking those handy conversation starters and the types of tweets they should be sending out to the masses. So they say nothing at all.
To help those who might be stuck, below are nine types of tweets to incorporate into your Twitter strategy.
Today, 98 million people in the United States will watch 1.2 billion online videos, according to comScore. Online consumption is 31 percent written and 69 percent audio visual. This data proves that online video has hit the mainstream and, as health care marketers, we should be using it in our campaigns.
As a society, we put an enormous amount of trust into the advice and insight of so-called experts, and yet it seems to me that the word itself has been utterly stripped of its authenticity. What does it really mean to be an expert anymore? Indeed, you can still find so-called scientific experts trying to refute climate change. Perhaps this is what led to the explosion of crowdsourcing information and ideas, for if the experts keep getting it wrong, the rest of us together can probably get it right.
This constant stream of new, easily-digestible content inundating readers online is facilitating a more serendipitous, random approach to finding information. As people move from the artifact to the screen, they no longer experience content as something structured with a beginning, middle and end.
“There’s a distinction when people are consuming news,” said Rob Malda, chief strategist and editor-at-large for WaPoLabs. “There’s two ways of going at it. One is, ‘I got five minutes,’ and [the other] is, ‘I got this thing.’ If I’ve got this thing, I want to go through it beginning to end. If I’ve got five minutes, I’ve got five minutes.”
One of the most popular forms of content creation today is interviews ... but great interviews take a lot more than just coming up with a list of questions. The sad fact is, not everyone who creates interviews to post online is actually good at doing them. So you might wonder, what do the people who ARE really good at it already know?via www.rohitbhargava.com
It’s no longer enough to simply use words tell a story; mastering this blended art of sharing is critical to a brand’s social media presence. Here are five things you need to know about visual storytelling in social media:via www.commpro.biz
You're a communicator wielding a camera, and you want your expert to practice speaking in front of it. She's doing an elaborate version of "talk to the hand," saying she needs to leave training early to go to an essential meeting (uh-huh), and using delay tactics like asking a lot of questions about less important matters.via www.ragan.com
According to one algorithm, this June 8 Twitter message from The New York Times might be the perfect news tweet: “Apple Buddies Up With Cheaper Wireless Partners for iPhone.” As the website for The Atlantic reports, recent research suggests that people are more likely to share news on social media when it’s expressed in straightforward language, comes from a credible source, and features a well-known name or brand.
via www.prsa.org
Imagine if you discovered the formula for the perfect tweet—a message so perfect that Twitter users can’t help but follow your account and retweet your post.
Well, hold on to your Twitter handles, because the perfect tweet has been discovered, in theoryResearchers at UCLA and Hewlett-Packard's HP Labs released a nine-page paper on how to predict the social media popularity of a news article before it is published. Astonishingly, the researchers developed a tool that forecasts popularity with an 84 percent accuracy rate.
via www.ragan.com
The new forecast projects that the triple-digit growth seen in 2011 will carry through 2012, fueled primarily by the popularity of Apple’s iPad and Amazon’s Kindle Fire, as well as by an expanding selection of low-priced tablets. eMarketer projects more than 20% of US consumers—nearly 70 million Americans—will use a tablet by year’s end, and in three years’ time half of all internet users will be armed with them.via www.emarketer.com
