This is the one that will make you feel like you’re an infomercial when you’re doing it, but to your audience it will seem entirely natural and normal.
When you want your audience to take a particular action (like calling you, signing up for your list, or clicking the Add to Cart button), tell them exactly what to do.
It’s worth paying attention to how infomercials handle this. Normally the message is “Call 1-800-CHEESE-ME” which is emphasized with repetition (see above). You’ll often find that at the end of the infomercial, you can repeat the phone number yourself by heart, it’s been so clearly and frequently re-stated.
Subtlety is a lousy quality in a call to action. Make it unmistakably clear, make it prominent, and don’t be scared to repeat it.
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