15 March 2013

How to (brilliantly) employ an infographic to tell a how-to story that makes a hero of your client's product

Here's a example of "news you can use" that presents the story as an infographic.

The subject is "how to slim your wallet." It offers practical advice to men for getting rid of that ridiculous bulge in our back pockets.  And it packages this information in a four-beat story line.

But the star of the show is the company's product: a slimmer wallet with a better design for access.

Take a look.


No comments:

Post a Comment