SEO: Getting found vs getting read

From Patsi Krakoff at The Blog Squad: 

Here’s the thing: when you follow the basic common sense rules for getting your article found online, it’s also good structure for making sense to the readers. Here’s why, reviewing three basics of search engine optimization and how it applies for both getting found and getting read: 

• Opening paragraph needs to alert the search engines about the topic being discussed. What’s this article about? You use your keywords upfront and hyperlink them if you can. Although you want to be compelling so readers want to read your article, you want to be clear about the subject matter through obvious use of keywords and hyperlinking. 

• Your title needs to place keywords prominently so the search engines and the readers know what the subject is, and are curious to read more. 

• You need to repeat the keywords throughout your piece, so readers don’t get off track and can take away some key learning about your topic. You probably need to remind them of your point in your concluding paragraph to do this. (I don’t mean you should go over board and use the keyword ad nauseum).