3 reasons to ask influencers to create content for your site

Kevin Cain at Convince & Convert says

We have spent the past few years building a substantial content factory that relies heavily on influencers. Our community site, OpenView Labs, features new content from influencers every week about the topics our target audience cares about, such as sales and marketing. The benefits of doing so are threefold:

1. Getting great content for free — We regularly ask influencers to write articles for us, record videos and podcasts, or simply contribute quotes and ideas to our eBooks and reports. It certainly doesn’t get any better (or easier) than posting great content that you’re getting for free.
2. Building our brand — By virtue of the fact that these influencers are choosing to publish content on our site, they are effectively signaling their approval of OpenView. Chances are that if industry influencers think we’re worth checking out, our target audience will too.
3. Expanding our reach — Because we have content from a wide range of influencers, each of whom shares their content with their diverse groups of followers, we get people coming to the site who probably otherwise wouldn’t. We get a steady stream of new visitors to our site every day.