If you can't create content, curate it

Rohit Bhargava says at the Influential Marketing Blog: 

Content curation is a term that describes the act of finding, grouping, organizing, or sharing the best and most relevant content on a specific issue. 

Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes. What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment – it is far more likely that you will find someone with deep subject matter expertise in a particular industry, topic or issue. They may not necessarily be gifted writers or documentarians, but their expertise is their strength and though creating original content may be an uphill battle – curating highly valuable content available elsewhere can be a much more realistic goal.