"Your Twitter bio should position you as an expert in your field who serves a specific audience," states Dan Schawbel, author of Promote Yourself and Me 2.0.
"The objective is to position your personal brand so you're using the right keywords and clearly showing what your focus is so people read it and know exactly what you do and whom you serve."
As well as widening your appeal for potential followers, Schawbel suggests this tactic may help your future job prospects.
"I did a study with American Express and we found that 65% of managers are looking to hire and promote subject matter experts. The problem is that most people position themselves as generalists or 'Jacks-of-all-trades,' and that won't work in this economy," he says.
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