What does Google Hummingbird mean for content marketing?

From Jason Williams at the Inbound Marketing Blog:

SEO’s from around the world are dissecting and testing the new search algorithm on test sites to check for anything that could concern clients. But since being released over a month ago with little to no impact on the search engine optimization community, it is likely that there is nothing to worry about. 

One thing we’ve always recommended to our clients is to always be asking and answering your client’s questions within your site. As search queries get more complicated and algorithms have the ability to find more complex results, answering the questions your clients are asking can only help you in the future. Here’s what I’m talking about… 

• Create a list the top 10 questions your clients are asking you or about your industry 
• Create new pages on your site centered around those questions and great answer 

Answering your clients’ questions helps them solve a problem and can ultimately make you an authority on a topic or subject. When they are ready to buy your product or service, they want to buy from a trusted authority. It appears that Google’s Hummingbird algorithm may just give an advantage in search results to the people that answer the common questions for their clients. As for now, Hummingbird appears to be as sweet as it sounds.