Why Instagram is clueless about video
Instagram is a yearbook of our most memorable moments, not because they’re the moments worth remembering, but because they’re the moments worth projecting and sharing. And that’s part of the reason the service is the success that it is today, with 130 million users who have uploaded more than six billion photos to the service in less than three years.
Video, at least the amateurish footage I shot, is the antithesis of that fantasy. And as much as I think we’re getting more comfortable being ourselves online, there’s still a difference between the self you’re willing to share publicly and the self you’re willing to share when only a handful of people are watching.
This is a distinction that Facebook — and now, by association, Instagram — has never seemed to understand.
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