5 ways to use social media to improve your content journalism

From Alice Brennan at Forbes:

1. Develop a voice. You don’t mess around with your logo, so be focused in creating a pitch-perfect social media presence.
2. Embrace the nuances. Consumers are smart, so branded content should be subtle.
3. Be seen at all the right parties. Where your content is published matters. Be sure to research the sites and outlets your customers frequent and respect.
4. Get it out there. This is where social media is your best friend. Get a real distribution plan for your branded content and execute it well— in some cases, you may even want to consider using a content distribution platform.
5. Tailor content to the social media platform. For example, post photos on Pinterest, Tumblr and Instagram; promote text on Facebook and news on Twitter.