4 ways to create URLs that attract Google to your online content

If you want Google to find your content, it helps to create a URL that is easy for the search engine to recognize and catalogue.

That means you should:

1. Use words in the URL that tell the search engine about the content.
2. Keep your URLs brief and to the point; trim any extraneous information.
3. Avoid including generic information like page numbers or session IDs.
4. Avoid using too much keyword information in the URL; one keyword or phrase is probably enough.

Think of it this way: If you can recite the URL from memory a day after you created it, then it's a cinch for Google to find it. If you can't, then you are making it too hard for Google to find your content.