In this video, New York Times tech columnist David Pogue demonstrates for brand journalists how to create a useful and interesting Top 10 list:
The only difference is that a brand journalist would design a Top 10 list where each point relates back (directly or indirectly) to the client's product or service.
(Perhaps it goes without saying, but "Top 10 list" is a general term. Shoot for a minimum of three things on your list and make 10 your maximum. Anything in between will work fine.)
No comments:
Post a Comment