So what makes this work?
- It's visual, so TV loves it.
- It's bigger than life -- always a key to attracting attention.
- It starts with kids. This wouldn't be nearly so cool if it had started with engineers.
31 May 2013
How to execute a publicity stunt so well that it becomes legitimate news
Never underestimate the news value of a really, really, REALLY well-executed PR stunt. It takes courage to fully commit to a publicity stunt. The Pima Air and Space Museum in Tucson went "all in" with this one, and boy does it pay off.
So what makes this work?
So what makes this work?
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