New ebook: How would the Mad Men of the 1960s have approached content marketing?

Shannon Johnson at Hubspot says:

Knowing how complicated our media landscape is these days, what would an ultra-popular, uber-successful vintage ad campaign have to look like today to make as big of a splash as it did in its time? What would Wendy’s have to do to turn “Where’s the beef?” into a modern day catchphrase? How would Volkswagen’s “Think Small” campaign have to be executed to make the Beetle the most popular imported vehicle? 

These are the questions we explored with the help from a handful of advertising and creative experts in a recent ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past.