VIDEO: What can we learn from the best Vines of 2013?

Really, I"m asking. If this compilation of 77 Vines drew more than 12 million viewers, what can we -- as content marketers and PR pros -- learn from them? What are the best practices, if any?

 

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How Instagram and Vine are changing how we report and consume news

TechNewsDaily's Leslie Meredith reports at Mashable:

Photojournalist Ben Lowy even used his iPhone and Instagram to cover turmoil in Libya last summer. He wrote that using a phone, rather than an intimidating DSLR camera, allowed him to get closer to subjects. He believes Instagram photos get more attention because viewers feel as if they are looking at a friend's photos. 

Filters have also come to Getty Images, which offers high-end stock photography. Percolate, a startup that provides a social media publishing service for brands, announced a new service that lets its clients select photos from Getty Images, add their logo and apply filters from Aviary, the photo-editing app that powers Twitter's in-app photo editor. 

But filters are just the beginning. Vine, Twitter's 6-second video app, is also changing the way news is shown. For instance, Vine's looping format can heighten emotion as viewers see a video clip repeated over and over again.