Create a web site in seconds from your smartphone

Here's an idea: How about an app that let's you quickly and easily create a website from your smartphone? In this video, Robert Scoble interviews the founder of a company that has created just that.  It's call Zapd.



The potential applications for the mobile publicist are enormous. Using Zapd, you could create mobile, social web sites that:

• Let you cover an event in real time, curating all the coverage onto a unique site while also pushing the coverage to Facebook.
• Allow your client's employees to collaborate on a public project from their smartphones while still allowing you to manage the results.
• Let your customers crowd-cover an event or collaborate on a specific subject.
• Host a real-time employee blog that allows contributors to post from anywhere in real time.
• Allow your CEO to communicate with stakeholders in real time.
• Establish an instant base of important information for stakeholders and media during a company crisis.

That's just off the top of my head. Going to play with this over the next few weeks and let you know how it performs. If you have any interesting thoughts on this, let me know.

Short on time and need content? Create a round-up story

Allison King at Ragan's explains:

Do you have 10 stories on the same topic? Pull them together in a list or primer that allows readers to access all the resources in a single location.

Write a short introduction, and include brief descriptions of each item with links to the original pieces. You'll drive traffic to a new piece of content and give a second life to older articles readers might have missed. 

Here are four other ways to create content quickly.

Stop talking about 'social media' and start talking about 'real-time media'

David Meerman Scott says:

When I speak with executives around the world about social media and business, many think of their kids' (or grandkids') Facebook or the Twitter silliness they hear about on television. ... When I ask the same executives about "real-time communications with customers" they lean forward and want to know more. These are the same people who dismiss Twitter. When I talk about "real-time media" they understand that it is important for their business.

Makes sense to me.