4 ways you can succeed with a mobile landing page

Greg Hickman at Copyblogger says:

Landing pages are critical in your marketing funnel. That means they need to work well in a mobile environment. 

If your customers can get to your landing page from an email, your mobile responsive website, or an SMS (as mentioned earlier), you’ll want to take a few steps to make your mobile landing pages a success.

• Create a clear call to action. You thought a clear call to action was critical on a normal landing page? It’s a must on a mobile device. Screen real estate is limited, and people navigate with one eye and one thumb. Make it clear and un-missable.

• Be thumb-friendly. For most devices, the ideal clickable area is 44×44 pixels. You’ll want to add padding to your links, and make sure you have some negative space between those links to avoid mis-clicks. (All the more reason to follow the best practice of having no irrelevant links on landing pages.)

• Use simple forms. Keep your forms to as few fields as possible. Simple is sexy. Long forms equal lower conversion, and that’s even more true on mobile devices.

• Test, test, test. What works on desktop won’t always work on mobile, so be sure to test your landing pages with your end goal always in mind.