Bryan Clark at Copyblogger says
the future of content marketing belongs to the writer:
Google made talented writers more important with the Panda and Penguin updates. Instead of weak content and “unnatural” link building, now sites need strong content that attracts links organically.
But it hasn’t stopped there. Now who creates the content, and who does the linking out matters – which is why Google wants to know who you are via your Google+ authorship profile. What’s been dubbed Author Rank has the potential to be the biggest algorithmic signal for SEO since the hyperlink itself.
The days of lame anonymous content are over. Even better, rock star writers with demonstrated success and strong social followings will command the highest compensation and equity positions.
Think about that.
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