17 December 2012

12 virtues that can make your content more shareable

Monica Romeri at Social Media Today identifies 12 characteristics of content that folks are likely to share:

1.  It covers real-time, relevant issues or news. 
2.  It includes captivating images. 
3.  Highly shared titles are actionable, concise, clear, descriptive, authoritative and intriguing. 
4.  It includes compelling and illustrative infographics. 
5.  Highly shared content has breadth and depth.  
6.  It shares fresh, original thinking. 
7.  It covers topics blowing up in the news a la newsjacking. 
8.  Highly shared content is not solely focused on pushing products or services. 
9.  It is free of spelling errors, typos and grammatical and editing flaws. 
10.  It is visually interesting and presented in an organized fashion. 
11.  It showcases industry-relevant thought leadership. 
12.  Highly shared content may come from a trusted and credible source.

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