26 November 2012

How to tell a story with one photo and 60 seconds of audio

Jeff Domansky at ThePRCoach.com says Fotobabble may be the Twitter of storytelling:
Fotobabble is a storytelling tool that lets you do just that using your computer or iPhone. It’s got great potential from quick and easy storytelling to curation and content marketing. I can see all kinds of creative possibilities. 
It’s easy to use. Upload a photo and add your story by recording a simple audio track on Fotobabble’s website. It’s free and with a studio quality microphone, the only limit is your imagination.

21 November 2012

4 things that decide if your Facebook post shows up in a news feed

Josh Constine at TechCrunch says Facebook now looks at four factors to determine if any given post will show up in any given news feed:

  1. If you interacted with an author’s posts before: If you Like every post by a Page that Facebook shows you, it will show you more from that Page.
  2. Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post.
  3. Your interaction with posts of the same type in the past: If you always Like photos, there’s a better chance you’ll see a photo posted by a Page.
  4. If that specific post has received complaints by other users who have seen it, or the Page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012,

19 November 2012

How to create content by staging a stunt -- and covering it as news

What is Red Bull? Really, nothing more than a can of extremely caffeinated soda. How do you create content about that?

Red Bull brilliantly solves the problem by staging stunts and then covering them as if they were news. This stunt-driven content works for the Red Bull audience because it reflects the brand's soul: extreme, cool, irreverent, and sometimes just fall-down funny.

For example, here is a video based upon a simple idea: What happens if you build a massive Rube Goldberg machine (that is, a very complex contraption designed to accomplish a very simple task), and populate it with athletes from the world of extreme sports?

You get this:




OK, so not every brand has the budget to create something this grand. But stunt-driven content can work on the small scale as well. For example, this video in the "Will It Blend?" series from Blendtec:



Again, this works because it fits into the Blendtec ethos: Our blender can blend just about anything, and here's proof. This is a throwback to the old Timex commercials from the 1960s:



How much could it have cost to make that one?

The point is: You can create entertaining content with a can of soda, a blender or a wristwatch. All you need is to dream up an imaginative stunt that includes a touch of humor.

15 November 2012

4 good reasons to buy a pancake lens

From Andrew Gibson at Picture Correct:
  1. Simplicity: Pancakes are prime lenses. From an optical design point of view they are pretty simple, much like a 50mm prime lens. The Canon 40mm pancake lens has six elements, whereas zooms usually have ten to twenty elements. This translates to high image quality and lower manufacturing costs.
  2. Price. Pancake lenses tend to be inexpensive. You get a lot of bang for your buck in terms of image quality.
  3. Aperture. The maximum aperture of my 40mm pancake lens is f2.8. This is not especially impressive for a prime lens, but better than most zooms. If your main lens is a kit lens you will certainly appreciate the improvement.
  4. Short minimum focusing distance. The 40mm pancake lens can focus on a subject within 28 centimetres of the camera. This is quite close, and you can get even closer by using extension tubes.

14 November 2012

Create a web site in seconds from your smartphone

Here's an idea: How about an app that let's you quickly and easily create a website from your smartphone? In this video, Robert Scoble interviews the founder of a company that has created just that.  It's call Zapd.



The potential applications for the mobile publicist are enormous. Using Zapd, you could create mobile, social web sites that:
  • Let you cover an event in real time, curating all the coverage onto a unique site while also pushing the coverage to Facebook.
  • Allow your client's employees to collaborate on a public project from their smartphones while still allowing you to manage the results.
  • Let your customers crowd-cover an event or collaborate on a specific subject.
  • Host a real-time employee blog that allows contributors to post from anywhere in real time.
  • Allow your CEO to communicate with stakeholders in real time.
  • Establish an instant base of important information for stakeholders and media during a company crisis.
That's just off the top of my head. Going to play with this over the next few weeks and let you know how it performs. If you have any interesting thoughts on this, let me know.

13 November 2012

Short on time and need content? Create a round-up story

Allison King at Ragan's explains:
Do you have 10 stories on the same topic? Pull them together in a list or primer that allows readers to access all the resources in a single location.

Write a short introduction, and include brief descriptions of each item with links to the original pieces. You'll drive traffic to a new piece of content and give a second life to older articles readers might have missed. 
Here are four other ways to create content quickly.

12 November 2012

Panel discussion: Best practices for creating online video

From Troy Dreier at OnlineVideo.net:
Today’s video workflows are moving to the cloud, but there’s no one-size-fits-all solutions that works best for all companies. Cloud video workflows vary widely in both cost and features.
At a Streaming Media East panel discussion on cloud video workflows, three experts helped attendees understand the different solutions available and choose the right one for their needs.
The panelists also gave out plenty of practical advice on related topics such as attracting an audience to online video.

09 November 2012

5 basics to shooting great video

From Allison King at Ragan's

When planning and shooting your video, these production basics will help you look like a pro and prevent potential disaster.
  • Use the "rules of thirds." Divide the shot into thirds horizontally and thirds vertically (so you have 9 imaginary equal sections). The points of interest should occur at 1/3 or 2/3 of the way up or across the frame.
  • Pay attention to lighting; it can make or break your video. Don't, for example, shoot video of someone indoors who is backlit by a window.
  • Bad audio is worse than bad video. More people will tolerate a poor quality image in a video. But bad audio, says Wolcott, makes the video unviewable.
  • Get a lot of close-ups. Use the 80:20 rule: 80 percent close-ups and 20 percent wide shots. Close-ups is how you are able to convey action and emotion.
  • Test across devices, including mobile devices.

08 November 2012

Borrowing the perfect strategy for developing content

From Simon Penson at the Content Marketing Institute::
I use reverse engineering a lot, and when it comes to content strategy, there are few better ways of using this little trick than by “borrowing” content flow and content strategy from the guys and girls who know it best.

Magazine planning has been perfected over decades of iteration, and the very best print-based titles leave a footprint that offers the ultimate blueprint from which you can create your perfect content strategy online.

03 November 2012

Capturing the story with time-lapse photography: Sandy slams into NYC


Here's a time-lapse sequence from photographer Silas Maniatis that demonstrates the power of the form to tell a story simply but effectively. Here, he captures Hurricane Sandy as it passes through New York City.



Interested in learning how to shoot time-lapse? There are plenty of resources online. Here are a few:




02 November 2012

Stop talking about 'social media' and start talking about 'real-time media'

David Meerman Scott says:

When I speak with executives around the world about social media and business, many think of their kids' (or grandkids') Facebook or the Twitter silliness they hear about on television. ... When I ask the same executives about "real-time communications with customers" they lean forward and want to know more. These are the same people who dismiss Twitter. When I talk about "real-time media" they understand that it is important for their business.

Makes sense to me.

01 November 2012

Stuck on a story? Make a list

Lydia Howard at Ragan's explains why the list format is so popular and durable:

Resources at print publications are continuing to dwindle, which means that editors today often turn to industry thought leaders to develop content. They're much more likely to accept something brief and to the point, like a numbered tip article, than a lengthy essay about a topic—and readers are much more likely to read it.

The master of the "list as story" format is Guy Kawasaki.  You can learn a lot just by studying his posts.