Why Gary Vaynerchuk is right to 'triple down' on creating content

Gary Vaynerchuk recently announced plans to "triple down" on his already copious production of online content. Critics are chirping that Gary is encouraging online clutter. But Mitch Joel offers another view in the Harvard Business Review:

Those who follow Gary Vaynerchuk respect him. They like him. They seem to want more. By creating more, he is not only appeasing his most heavy users, but he is also giving them (and even those who don't follow him) additional opportunities to find out more, share his thinking and help him spread his own gospel. Tripling down on mediocre content helps nobody. Tripling down on relevancy, being contextual and adding value will always help a brand to expand its audience. Is this hard to scale? Absolutely. Will every brand get this right? Absolutely not. Vaynerchuk and other successful content creators know the pulse of their audience. Through the years, the smartest content marketers have understood not only the pulse of their network, but how to distribute their content in a way that fits the audience. While some may rightfully see it as clutter, my guess is that Vaynerchuk (and other successful content creators) will be analyzing the results and tweaking until they uncover a formula more effective than their old one - a million times better than those with no vision, no formula and lots of worry about the clutter that they're creating.