02 August 2012

The future belongs to ... the dumb phone? | #MoPr

Developers are working on a concept called the data locker, which would give consumers far greater control over their personal data online. This would create higher quality data, they say, and thus make the data more valuable. All of which could eventually kill the smartphone. Fortune Tech explains:
Azigo's Paul Trevithick offers a nuanced position, reasoning that advertisers will adjust their relationship with consumers because it's in their best interest to do so. If customers become a source of quality data, the need for dodgy data mining is minimized.  ... The great migration of personal data to the cloud has reached a critical phase. What will seal the transition? "When smartphones become…dumb," he says. "When a company like LG, or Samsung, or HTC makes a phone that has no local storage and gets everything from the web then the era of the dumb phone will begin." At that point, so goes the argument, a personal locker will become the center of the experience of using any device.

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