What do media want from PR? More video, more photos | #MoPR

A new survey of journalists and publicists suggests there is a substantial gap between what reporters expect from and what they get from online newsrooms:

Bulldog Reporter:

The fact is, 86% of media websites use images and video with a story, and 80% of journalists and bloggers regard images with news as very important and say it significantly improves the chance of them using that content in a story. They expect to find images readily available in a company newsroom. Yet when asked what features journalists and bloggers think are important, only 4% of PR people said they thought images were very important, 22% said they were important and just over half (56%) of the respondents routinely add images to their press releases. When asked why they don't add images, 39% said they thought it was not necessary, 7% said they don't know how and 54% said they do not have the resources to produce visual content.