Stop complaining and start creating content that search engines like
Lots of SEOs complain about Wikipedia always being in the number 1 spot, but few can argue that it isn’t the most relevant result for most searches.
I realize not everyone can be Wikipedia, but as long as people are linking to you because you’re useful, you will be in good shape.
How do you do this?
- Create resource pages about your industry.
- Create some data oriented blog posts.
- Make an instructional page about how to use your product or a related product.
This is how links were always intended to be used and that’s why they were ever a ranking factor in the first place. These pages are naturally good content and links to these pages will tend to be good links.
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