Facebook, Twitter, YouTube, Pinterest, Wordpress ... Do you REALLY have to be on EVERY platform?
In many cases, it’s smart to weave your story onto multiple platforms. It’s entirely possible to have a killer webinar series, amazing blog, outstanding video program, and cutting-edge digital magazine all at the same time.
You may decide to focus and work to dominate one platform. How about a killer podcast series? What about an amazing print newsletter? Maybe a blog is just the platform for you.
Yes, you construct your strategy before choosing your channels, but don’t feel obligated to be active on every channel that your customer uses. The international travel magazine, Monocle, has just a print magazine. No iPad version. No Facebook page. It works for the magazine and its readers.
Sometimes simple and focused is better.
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