New white paper: 'Should Your Brand Take a Stand?"

From Bulldog Reporter:

WrightIMC conducted a survey of more than 3,000 consumers with diverse regional, economic, and age differences. Research was also conducted on controversial positions or viewpoints from five major U.S. brands in the recent past and how it affected business: Chick-fil-A and same-sex marriage; Susan G. Komen for the Cure and Planned Parenthood; Hobby Lobby and contraceptives in employee medical plans; J.C. Penney and Ellen DeGeneres as spokesperson; and Starbucks' support of same-sex marriage. The survey data and case study results form the basis of the white paper.