Want more readers? Write stories and headlines that offer clear benefits
Want people to read your post? Tell them what they’re going to get out of it.
Like a gorilla swimming laps in Lake Michigan, useful headlines are easy to spot:
- How-To’s
- List Posts (Like, say, 6 Ways To Teach Your Gorilla To Swim)
- What Blank Means to Blank
Headlines used most frequently by copywriters, bloggers, content managers and anyone else who wants people to read their work immediately convey benefit, usefulness and education. I use these all the time.
People are busy and are constantly asked to manage a surplus of information every day. Let’s make life easy for new readers.
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