How to use hashtags to unite your content campaign over multiple social networks

Chris Crum blogs at WebProNews: 

One of the great things about hashtag marketing is that it allows campaigns to flourish across multiple social networks, and obviously the addition of Facebook is a huge part of that. People have been using hashtags on Facebook pretty much since hashtags have been used in popular Internet culture, but now they have meaning. 

Hashtags can also of course be printed anywhere you’re running an ad in the physical world as well, and Facebook’s addition simply makes them more ubiquitous across the social web. This is becoming more the case all the time. Vine, for example, recently added hashtags, as did Flickr in its iOS app. Google recently added a new related hashtags feature to Google .

Postano Digital Marketing Manager Julie Blakley says, “Before implementing your own branded hashtag, you’ll want to think about being transparent without necessarily including your brand name, as this can discourage people from participating, as well as give brand haters more motivation to upend the hashtag’s meaning.” 

“Generic hashtags like Nike’s #makeitcount have more creative potential both for the brand and for consumers. Either way, the hashtag should be informative and concise rather than conceptual."

She provides a number of tips here.