Never show an analytics report to your CXO (In this case, CXO refers to the senior executive in charge. This could be the CEO, COO, CMO, etc.). They don’t care about all the details, and will likely end up asking questions that will simply waste your time. When it comes to your content marketing measurement and ROI, your CXO only cares about three things:
- Is the content driving sales?
- Is the content saving costs?
If the reports you show the CXO aren’t answering these types of questions, why show them anything at all? Content marketing is all about developing content that maintains or changes a behavior. That’s your focus.
- Is the content making our customers happier, thus helping with retention?
02 June 2013
The only 3 things the C-Suite wants to know about your content
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