How to manage your social media from Twitter to Instagram in 30 minutes a day (infographic)

Atlanta-based Pardot offers a software service that automate business-to-business marketing. So it makes all the sense in the world for the company to create content that shows customers how to get more out of that service.

This is classic "how-to" journalism. What Mark Ragan calls "refrigerator journalism." What I've started to call "newscraft," which is the subject of a Kindle book I plan to release in August.

In short, newscraft is a hybrid that blends traditional journalism methods, tested copywriting techniques and modern SEO strategies to create a 600-800 word story that attracts highly targeted readers (online or offline), converts prospects into customers, and helps to move products out the door.

Or, in the case of Pardot, a really neat infographic that -- unlike all too many infographics -- is actually useful. It solves a common problem that customers face, and makes Pardot's service a key element in solving that problem. It's an outstanding example from which all brand journalists and content marketers can learn.

Also note: Pardot made it easy to share its infographic by including an embed code. Very smart.

Embedded from Pardot