- Passive verbs and sentence structures add unnecessary words to your posts and make them longer. Statistically, shorter posts generate higher engagement. If you don't mind a longer post, tidying up your tenses makes room for additional information.
- Active verbs make your writing more direct and exciting, and your calls to action clearer.
- Subject agreement eliminates confusion. Yes, we may know what you intended to say, but subject confusion will make many fans re-read a post. Confusion drives down engagement in the form of retweets, favorites, likes and shares. (Although it might earn a comment or two from grammar-conscious folks.)
08 August 2013
3 reasons why good writing is important to your social media success
From Lauren Mikove at Social Media Today:
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