With the rise of branded content, many marketers find that they have a new management challenge — working with writers. After all, it’s a unique breed. Decent writers know the rules, but great writers are willing to bend them a bit. They’re idea machines who bring a breath of fresh air to brand content that no press release could ever come close to matching.
But content marketers and brand strategists often aren’t used to working with writers — and many writers are wholly unfamiliar with a corporate environment. Here are a few guidelines for efficiently managing the marketer-writer relationship so that everyone’s better-served and more productive.
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