- Concise. Never use 5 words when it takes 3. On a mobile screen those 2 extra words take up valuable inches. And wherever your reader's coming from, nobody likes needless reading.
- Definite Hierarchy of Needs. The most valuable information goes to the top. Always. Don’t expect your user to dig to find what they need. Make it easy for them.
- Better Navigation. Don’t waste the most valuable part of your page with your navigation. Find a nice little UX trick like garyvanderchuck.com or contentsmagazine.com to solve it. Once you do this, the navigation also needs to be simple and easy to follow. (Hint: The navigation also needs to be good for fat thumbs).
- Clear Content. When you use industry jargon, you're killing your website. When you beat around the bush, you're killing your website. When you convolute things your visitor cares about with things your company cares about, you're killing your website. On desktop, or mobile.
02 August 2013
4 virtues of great mobile sites (that also apply to desktop)
Jason Kosarek at HubSpot blogs:
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