Tips for the brand journalist: VIDEO: How to get links and social shares in four steps

15 August 2013

Rand Fish at moz.com explains how to apply the principle of reciprocity to encourage folks to share your social objects with others.

About my experience

I've written copy or created content for:

• 7-Eleven. Inc.

• ABC Radio Networks

• Black-Eyed Pea Restaurants

• Carrier Air-Conditioning (North Texas)

• Cellular One

• Church’s Chicken

• Dallas Business Journal

• Dallas Center for the Performing Arts Foundation

• Dallas Cowboys Radio Network

• Fina Gasoline (Alon USA)

• Harte-Hanks Newspapers

• H-E-B Central Market

• Integrative Center for Homeland Security

• National Center for Foreign Animal and Zoonotic Disease Defense

• Settlement Capital Corp.

• Sports Business Journal

• Sports Business Daily

• Texas A&M University

• Texas A&M Veterinary Medical Diagnostic Laboratory

• Worrell Newspapers

• Zale Corp.