Gloria Rand blogs:
One of the keys to successful video marketing is getting subscribers. First, you have to win them over. The new YouTube channel layout provides you the opportunity to feature a trailer that only plays when non-subscribed viewers land on your channel. This is your chance to let them know what your channel is all about and encourage them to subscribe.Why
If you do any type of videos for your business, I encourage you to create a video trailer ASAP! Don’t let this precious real estate go to waste on your channel. You don’t have to have a slickly made trailer either to be effective. (Although it doesn’t hurt!) Just make sure you have enough light, a simple background and keep your message short. And, very important – remember your call to action: ask the viewer to subscribe to your channel.
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