Infodeck: The only goal of your lead paragraph

Copy Makeover No. 2: Restaurants.com from Rusty Cawley

Here's a news release with a story that might actually attract attention from a TV crew or a feature writer or even a news photographer. But the C-Suites insisted on putting their fingerprints all over this one. Typically, they have buried the interesting parts of the story under a ton of useless corporate debris. Today, this poor abused release gets a makeover.